01 / The project index
Studio projects & selected experience
Work by Proof Creative, alongside Carl's selected experience at Stranger & Stranger.
Different briefs. The same care.
Individual roles credited throughout.
Showing all 11 projects.
01 / 11The studio identity, expressed through packaging. The angular Proof mark, red accents and fine construction lines carry through the bottle and label. An exploration of how a visual identity becomes a physical object.
Featured work by Proof Creative.
02 / 11A refined BA monogram, a customised wordmark and a considered identity system for an architectural practice.
Brand identity by Proof Creative.
03 / 11A complete brand identity for a Brisbane surveying practice – precise, confident and built to work everywhere from site signage to spatial reports.
04 / 11Isle of Harris Gin is infused with hand-harvested sugar kelp from the Outer Hebrides. The brief called for a label that told the sourcing story before a word was read – a paper as authentic and native to the island as the botanical inside the bottle.
My role: production design, completed whilst at Stranger & Stranger.
05 / 11Celebrating Stranger & Stranger’s 10th anniversary of collaboration with Compass Box Whisky Company – a visually arresting pack built around a previously untested label stock.
My role: production design, completed whilst at Stranger & Stranger.
06 / 11Don Papa MassKara is steeped in the riot of colour and detail of the Philippines’ iconic MassKara Festival. The brief: carry that intricacy through to print without losing a line of it.
My role: production design, completed whilst at Stranger & Stranger.
07 / 11A Kiwi icon reimagined. For 42 Below’s redesign, the creative concept lived or died in the glass itself – a new bottle structure with an embossed kiwi, carried from CAD through to production alongside a full print and finishing spec.
My role: production management, completed whilst at Stranger & Stranger.
08 / 11Deoleo's largest-ever rebrand: one global design across every market, still locally relevant in each – with 160 years of heritage intact.
My role: production design, completed whilst at Stranger & Stranger.
09 / 11A full-range rebrand rolled out across every SKU at once – consistent on shelf, right-first-time in production.
My role: production design, completed whilst at Stranger & Stranger.
10 / 11The Kraken’s core range is the brand’s most recognisable pack – the embossed apothecary bottle with its twin handles. The work was carrying that single design across every bottle size, its primary and secondary packaging, and a widening set of touchpoints that all had to match.
My role: production design & brand asset management, completed whilst at Stranger & Stranger.
11 / 11A limited edition of The Kraken’s spiced rum in a Wade ceramic decanter. The bottle was already well known – apothecary shape, twin handles – but moving its artwork onto fired ceramic meant rebuilding the decoration around a firing schedule instead of a print run.
My role: production design, completed whilst at Stranger & Stranger.
A note on attribution
Projects listed as selected experience were completed by Carl Curcuruto whilst at Stranger & Stranger. Creative direction and brand design are credited to the S&S studio team. Each case study sets out Carl's specific role.
Your next project
Creative, built to last.
A new brand. A new pack.
An idea that needs to become real.
