INSIGHTS
Notes from the production end of the job
Practical thoughts on packaging production, artwork and the gap between an approved design and a manufactured pack. Written from twenty years of doing it, not from a keyword list.
BRAND & PACKAGING
Why Does Packaging Design Matter for My Product?
How packaging communicates value, affects production costs and supports a growing range, plus a practical way to assess the return on design.
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FOR AGENCIES
When a design agency needs a white-label packaging production partner
Five signals that a packaging project has outgrown the studio, and what to look for in the partner you bring in.
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PROCESS
How premium spirits packaging moves from concept to shelf
Eight stages, in the order they have to happen, and where each one typically slips.
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PRODUCTION
Eight ways premium labels go wrong at press
Foil, emboss and varnish are what make a pack feel premium. They are also where the money gets lost.
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AI-TO-REALITY
How to tell whether an AI packaging concept can actually be made
Six tests worth running before anyone commits budget, tooling or a launch date to a generated concept.
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PRODUCTION
The packaging artwork checklist to run before you go to print
The checks worth running before artwork leaves the studio, ordered by how much damage they do when skipped.
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EXPLAINED
What is design realisation?
Where design ends, where realisation begins, and why premium packaging depends on the difference.
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