PROOF CHECK
Brand & packaging / An independent perspective
Know what
to change.
Know what
to keep.
An expert brand and packaging review.
A clearer direction for your next investment.
Proof Gin / Studio work
One product / Fixed-fee review
The A$1,250 review fee is credited towards a qualifying follow-on project with Proof Creative professional fees over A$7,000 excluding GST.
Enquire about PROOF CHECKNo obligation to commission further work.
Project-credit conditions
01 / A clearer picture
Before the next investment.
Your next step
might not be
a redesign.
You’ve put care into your product. Does its packaging communicate that?
PROOF CHECK gives you a focused assessment of your existing brand and packaging: what’s working, what needs attention and where to invest next.
Perhaps the product has evolved, but its packaging hasn’t caught up. Perhaps you’re preparing for retail, introducing a new format or questioning whether the presentation supports your price.
Sometimes the answer is a new direction. Sometimes it’s clearer information, a better material choice or a more consistent application of what you already have.
Before a redesign, another print run or a new stage of growth, separate what is worth preserving from what needs to change.
Keep.
What is already working.
Improve.
The changes worth making.
Investigate.
What needs a closer look.
02 / What we look at
Creative judgment. Practical perspective.
Not every detail
needs changing.
The aim isn’t to find fault with every detail. It’s to identify the changes worth making.
Brand impact & product clarity
What does the packaging communicate at first glance? We assess the relationship between brand identity, product information, typography and visual hierarchy.
Positioning & differentiation
Does the presentation support your intended audience, price and selling environment? We consider how the pack expresses your product’s character and distinguishes it from the alternatives you identify.
Materials, finishes & production
We review the information you supply about materials, finishes and artwork, identifying practical considerations and questions to resolve with your suppliers before committing to changes.
Room to grow
We consider whether the existing design provides a useful foundation for future variants or formats, and where it may need a more considered system.
03 / What you receive
A review that stands on its own.
Clarity.
In your hands.
Practical recommendations, not an automatic recommendation to start again.
01 / The assessment
One product.
A focused review.
An expert review of one product and its primary packaging, informed by your goals, audience, intended price and the materials you provide.
02 / The report
A prioritised
written report.
Clear observations and practical recommendations: what to keep, what to improve and what needs further investigation. What matters first, and what can wait.
03 / The conversation
30 minutes.
With Carl.
A findings consultation to work through the recommendations, answer questions and discuss an appropriate next step.
The review is valuable in its own right. You do not need to commission a larger project to receive the report or use its recommendations.
Inside your review / Illustrative report structure
A useful way forward.
Not a longer to-do list.
Your report prioritises the decisions worth making. This is an example of its structure, not a client assessment or guaranteed finding.
What already works.
Identify the strongest elements worth protecting as the product develops.
What could work harder.
Prioritised opportunities across clarity, positioning and packaging execution.
What needs checking.
Material, artwork or production questions that require supplier or specialist verification.
04 / Your reviewer
Experience, without the layers.
Creative thinking.
Production experience.
PROOF CHECK is led by Carl Curcuruto, founder of Proof Creative, whose experience includes 14 years at Stranger & Stranger working across premium packaging, design realisation and production.
That perspective connects the design you see with the decisions behind it: materials, artwork, finishes and how the idea translates into a finished pack.
A considered assessment.
Not an automatic recommendation to start again.
05 / The next stage
The review remains optional.
Your review.
An investment
in what’s next.
Commission Proof Creative to implement recommendations from your review, and we’ll credit the full A$1,250 review fee towards one qualifying follow-on project.
The project must have more than A$7,000 in Proof Creative professional fees, excluding GST and before the credit. Exactly A$7,000 does not qualify.
Agreed branding, packaging design, design realisation or artwork work arising from the review can qualify. Third-party and pass-through costs do not count.
An example / All figures exclude GST
- Agreed follow-on project fee
- A$7,500
- PROOF CHECK credit
- −A$1,250
- Follow-on project after credit
- A$6,250
With the A$1,250 review already paid, total professional fees across the review and this example project are A$7,500 + GST.
The review is credited.
It is not a cash refund.
Receive your report and findings consultation for A$1,250 + GST.
There is no obligation to proceed. We can scope the work when you are ready.
The qualifying scope and credit are recorded in the agreed quote and applied to the project invoice.
Project-credit conditions
The credit applies to one new project commissioned by the same client to implement recommendations from a completed and paid PROOF CHECK. Qualifying Proof Creative professional fees must exceed A$7,000 excluding GST, calculated before the credit. Printing, manufacturing, freight, third-party purchases and other pass-through costs do not count towards that threshold. The A$1,250 credit is applied once, with the corresponding GST adjustment, and cannot be exchanged for cash or used against unrelated or previously commissioned work. The qualifying scope and credit will be recorded in the agreed project quote.
06 / A few useful answers
Scope, timing & next steps.
Before
you ask.
Does PROOF CHECK include a redesign?
No. It is a review and recommendation service. New design concepts, artwork corrections and implementation are scoped separately.
Can you review a whole range?
The fixed fee covers one product and its primary packaging. Multiple products, additional packaging formats or a wider brand review require a separately agreed scope before work begins.
Will the review confirm that my packaging is ready to print?
No. Production observations are high-level and based on the information supplied. This is not a detailed prepress audit, manufacturing approval, regulatory compliance assessment or physical performance test. Where further checks are needed, we will identify them.
Do I have to implement the recommendations with Proof?
No. Your report stands alone, and there is no obligation to commission further work. The project credit is available only when you proceed with Proof Creative on a qualifying project.
When will I receive the report?
We agree the delivery timeframe before you book, based on the scope, availability and receipt of the required materials.
Is PROOF CHECK a prerequisite for a new project?
No. Already have a clear brief for a new brand or packaging project? You can enquire directly. PROOF CHECK is an option, not a prerequisite.
07 / Get a clearer picture
No commitment when you enquire.
Before you
change it.
Let’s look.
Send your website or product link, packaging images if available, and a short explanation of what you’re trying to achieve.
We’ll confirm whether PROOF CHECK is the right fit, the materials needed and the delivery timeframe before you book.
The A$1,250 review fee is credited towards a qualifying follow-on project with professional fees over A$7,000 excluding GST.
Read the project-credit conditions ↑Creative thinking, precisely realised.
Your next project
Creative, built to last.
Something
in mind?
A new brand. A new pack.
An idea that needs to become real.
