CASE STUDY – BRAND IDENTITY

Brick
Architects

A brand identity for Brick Architects, combining a BA monogram, customised wordmark and a restrained colour palette. The system extends across logo lockups, stationery and digital application studies.

Brand identity by Proof Creative.

Brick Architects BA monogram in white on pure black — Project view / 01The Brick Architects BA monogram.

CLIENT: Brick Architects
ROLE: Brand Identity
DELIVERABLES: Monogram, wordmark, logo system & application studies
SECTOR: Architecture

Identity by Proof Creative. Application images are mock-ups from the supplied brand presentation.

01 / The brief

The Challenge

The design task was to bring the semi-serif BA monogram together with a stronger, customised wordmark. The proportions, spacing and logo variations needed to work across stationery, signage and digital formats.

Brick Architects business-card application mock-up — Project view / 02Business-card application mock-up from the brand presentation.

02 / The work

The Approach

The BA monogram was paired with a customised Clash Display Bold wordmark and an open-spaced ARCHITECTS descriptor. Horizontal, vertical and compact versions were developed for different applications.

Charcoal, black and warm white form the foundation of the palette. Gold provides a restrained accent. Stationery, digital and apparel studies show how the elements work together.

03 / The outcome

The Result

A resolved identity system built around the BA monogram, customised wordmark and defined colour palette. The presentation brings the logo suite together with business-card, letterhead, digital and apparel application studies.

Identity details

The Brick
Identity System

Horizontal and vertical lockups, a compact wordmark and the standalone monogram provide options for different scales and formats.

The identity, before and after Drag to compare

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Original identities, shown at a consistent scale.

Charcoal
#6A706F

Black
#1D1D1B

Warm white
#F4F3EF

Gold
#B99758

Application studies

The presentation explores the identity across business cards, letterhead, digital layouts and apparel. These are application mock-ups, not evidence of manufactured items or a completed website build.

Brick Architects letterhead application mock-up — Project view / 05Letterhead application mock-up. Example correspondence is illustrative.

Brick Architects BA monogram on a black polo-shirt mock-up — Project view / 06Apparel identity application mock-up from the presentation.

Brick Architects digital identity application study — Project view / 07Digital identity application study; not a claim of website development.

Client perspectives

In their own words.

From the client.

Brand identity / Brick Architects★★★★★

He recently completed my new branding and logo design, and I couldn't be happier with the results.

Marc GolombickBrick ArchitectsExcerpt from a Google review

Read the full review

Five stars for Carl.
He recently completed my new branding and logo design, and I couldn't be happier with the results. His genuine enthusiasm for the project was evident from start to finish, and he delivered a fast turnaround time without ever sacrificing on quality. Throughout the entire process, Carl maintained excellent communication and kept me updated every step of the way. If you need a talented professional graphic designer, I highly recommend Proof Creative.